Katie McSorley is executive vice president of Euro RSCG Magnet, a public relations firm that challenges conventional public relations tactics, bringing new ideas and media-neutral solutions to clients.
In 25 years of marketing public relations business, Ms. McSorley has become a champion of applying a strategic brand integration process to the development of public relations programming. She has worked with such companies as Nestle, Stouffer’s, Jenny Craig, Heinz, GNC, Bayer, Transitions Optical, PPG Industries, Johnson & Johnson, PerkinElmer, Kaldewei, Alcoa, and Oncology Nursing Society.
A graduate of Manhattanville College with a Bachelors of Science in English, Ms. McSorley offers her communication and business skills to the community through board involvement in the Parental Stress Center, Arthritis Foundation, American Heart Association, and the Pittsburgh Athletic Association. Ms. McSorley is also active in her chapter of the Public Relations Society of America, having served as president and board officer. She has received the Public Relations Executive of the Year Award from the Business Marketing Association.